Are you ready for the next Refresh Philly? We sure hope so! We’re very excited to have the top notch talent behind Happy Cog share their experiences in reviving the way the world sees Philadelphia online.
With the redesign of Philadelphia’s premiere tourism website at VisitPhilly.com (formerly gophila.com), Happy Cog and it’s client the Greater Philadelphia Tourism Marketing Corporation (GPTMC) have made Philly appear as vibrant, as hip, and as engaging a city as it is in reality. This redesign resulted in a virtual representation of Philadelphia that is more emotionally compelling and immersive than ever before, yet still entirely credible and accurate to the endless possibilites of what you can do here. In a case study presented as a series of short, practical talks, Happy Cog’s Experience Director, Creative Director, and Development Directors will walk you their design and planning process to create this successful redesign, citing specific research techniques, conceptual approaches, and coding techniques as well as sharing examples of their works in progress that got them to this result.
Kevin M. Hoffman - Experience Director
Christopher Cashdollar - Creative Director
Jenn Lukas - Interactive Development Director
Mark Huot - Technology & Development Director
RSVP is required for this event. Doors open at 6pm and presentations will begin at 6:30pm.
Refresh Philly June
Monday June 14th, 6 to 8pm
The Comcast Center
1701 JFK Blvd
Light refreshments sponsored by MissionStaff