Refresh is a community of designers and developers working to refresh the creative, technical, and professional culture of New Media endeavors in their areas. Promoting design, technology, usability, and standards.

The Refresh Manifesto:
Let's Gather Great Minds
Let's Share All Of Our Knowledge
Let's All Grow And Learn
Let's Promote Local Talent
Let's Be More Than We Think Can Be
Let's Make Our Cities Better
Refresh Philly June: Happy Cog Presents A Case Study

Are you ready for the next Refresh Philly? We sure hope so! We’re very excited to have the top notch talent behind Happy Cog share their experiences in reviving the way the world sees Philadelphia online.

With the redesign of Philadelphia’s premiere tourism website at (formerly, Happy Cog and it’s client the Greater Philadelphia Tourism Marketing Corporation (GPTMC) have made Philly appear as vibrant, as hip, and as engaging a city as it is in reality. This redesign resulted in a virtual representation of Philadelphia that is more emotionally compelling and immersive than ever before, yet still entirely credible and accurate to the endless possibilites of what you can do here. In a case study presented as a series of short, practical talks, Happy Cog’s Experience Director, Creative Director, and Development Directors will walk you their design and planning process to create this successful redesign, citing specific research techniques, conceptual approaches, and coding techniques as well as sharing examples of their works in progress that got them to this result.

Speakers include:
Kevin M. Hoffman - Experience Director
Christopher Cashdollar - Creative Director
Jenn Lukas - Interactive Development Director
Mark Huot - Technology & Development Director

RSVP is required for this event. Doors open at 6pm and presentations will begin at 6:30pm.

Refresh Philly June
Monday June 14th, 6 to 8pm
The Comcast Center
1701 JFK Blvd

Register for Refresh Philly June: Happy Cog Presents A Case Study in Philadelphia, PA  on Eventbrite

Light refreshments sponsored by MissionStaff

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